More Than Fashion

Heart & Horizon

Our Mission

At Icon-Wellington, we believe fashion has the power to tell a story: your story. Inspired by the vibrant charm of New Zealand’s coastlines, our mission is to bring you a collection that goes beyond clothing. Each piece is a celebration of individuality, crafted with care and designed to empower you to express your truest self.

We are committed to sustainability and thoughtful craftsmanship, ensuring that every garment not only enhances your wardrobe but also positively impacts our community and environment. Icon-Wellington is more than just a store, it’s a space where confidence blossoms, dreams take shape, and every detail is a reminder of life’s beauty.

Our Vision

Our vision is to be the heart of coastal-inspired fashion in New Zealand, creating a place where women feel confident, radiant, and deeply connected to the essence of seaside living. We aim to uplift lives through style, fostering a community of women who embrace their unique journeys with grace and strength.

By honouring the timeless elegance of coastal culture, we aspire to leave a meaningful mark on the fashion world—helping women not only look beautiful but also feel empowered to chase their horizons. Together, let’s weave stories of hope, heart, and endless possibilities.